Today, almost every company trying to increase its online presence wants to be part of the conversation. Most of them ask their agencies to develop strategies to “use” social media as part of their online marketing campaigns. Starting from here, the approach is wrong. As said previously, companies must not try to join the conversation, they must CREATE the conversation; and using social media must not be considered as part of the advertising activities. Until you don’t get that, you won’t be successful with social media.
It is clear that you, as a Marketing head of a company, might not necessarily know all about the Social Media stuff, and thus want hire a Social Media Expert to do the job. Jason has just published at MarketingHackz his selection of the 5 things your social media expert should know:
How to pitch bloggers: “Pitching bloggers requires more of a relationship than anything else”
How to monitor social media campaigns: “Monitoring social media campaigns isn’t like loading up Google Analytics”
Strong personal profiles: “If your expert doesn’t have a strong presence online, they aren’t going to get the job done for you either”
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Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses. On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc.
The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites.
As for the benefits of using social media, marketers answered the following:
If you are planning to jump into the social media, you might want to take a look at the full report. Here.
Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital.
As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9. It also let users try the “Ambilight” function. On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience.
At a time of tight budgets, recession and interoperability needs, open source is something you just can’t ignore.
Nowadays more and more companies are adopting open source solutions for their Content Management needs instead of investing millions in other products.
Everybody knows that open source is getting stronger, and even Microsoft has released an open source version of their web content management system. CMSWire recently published a collection of 5 must read articles on Open Source I strongly recommend:
Dear Agency,
This isn’t easy for me. I couldn’t be happier. I’m leaving you.
This one is not new, but is still good! Do you want to say goodbye to your agency but don’t want to hurt feelings? Don’t worry, here you can generate your own letter by just answering a few questions. Try it. Developed by Citrus.
Interesting but confusing way to present an agency. D’Adda, Lorenzini, Vigorelli, BBDO launched their new website, which uses a MS-DOS metaphor.
No use of mouse, just commands using the keyboard. I really don’t get the point… as Martina says, it’s very very -2.0. Guess what?… the website even comes with a User Manual…WTF? … Funny? Maybe.
I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject. It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012.
The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral.
LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs. With that in mind they invited people in the UK to submit ideas on making it better.
Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted.
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LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs. With that in mind they invited people in the UK to submit ideas on making it better.