Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital.

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As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9.  It also let users try the “Ambilight” function.  On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience.

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Check the video also on Youtube. Via iBelieveinAdv

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