A great one-try-and-never-come-back experience: The Corona Beach.  It is a really well done website with a nice interface and effects.  The bad thing is the lack of content. As Martina asks: Is it worth to spend a lot of money in a website that is not going to generate repeated visits?  I think it doesn’t.

The guys at Grupo Modelo should re-think their online strategy for a while…  btw… why do they make these kind of nice and well-crafted websites for other countries and such awful ones for the Mexican market?

Nowadays Marketing and Public Relations are not what they used to be.  In the past those where considered as separate fields with different audiences and tools.  As technology evolves and the digital era is more and more within us, it is more difficult to define a clear separation between these two fields. That is why David Meerman Scoot, on his book “The new rules of marketing & pr” states the new rules:

• Marketing is more than just advertising.
• PR is for more than just a mainstream media audience.
• You are what you publish.
• People want authenticity, not spin.
• People want participation, not propaganda.

…for the next five rules it is highly recommended to read the book.  More on digital PR & online marketing soon.

Another great way to show the product catalog for kitchen appliance: The Siemens showroom. Nowadays there is no room for traditional catalogs. It is time for you to let people interact and let them explore the variety of products in different ways.

Via Adverblog

It is impressive how good Absolut maintains absolut.com with attractive and innovative content.  Following the “In an Absolut World” campaign and doing more that just copy-pasting the mass media versions to the online world as some other brands might be doing, Absolut has launched a site in which the visions of artists, writers and actors from around the world have been collected and arranged in an interesting interface that, according to Martina, is powered by Flash and Papervision 3D. 

In this website the visions of twelve selected persons are shown but it also lets the users to submit their own vision. For more visit absolut.com