A recent study by Semiocast revealed that just 4% of all the messages on Twitter are in Spanish:

• English – 50%
• Japanese  – 14%
• Portuguese – 9%
• Malay – 6%
• Spanish – 4%
• Others – 17% (less than 2% each)

Read the full story at Online Media Gazzete

• The iPod can hold 83.3 days worth of audio.
• There are 10 billion photos on Facebook.

Ever wondered what this means in terms of physical storage?  How many VHS tapes? How many CDs? How many cassette tapes?   See this.

Via Digital Inspiration.

Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital.

As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9.  It also let users try the “Ambilight” function.  On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience.

Check the video also on Youtube. Via iBelieveinAdv

Net Neutrality has ruled the Internet since its creation and it’s understood as “the principle that Internet users should be in control of what content they view and what applications they use on the Internet“. In other words, it is about equal access to the Internet.  Not only in the US, but in Europe, there has been a lot of activity regarding the intention of  telecommunications companies (carriers) to take control over the content that is transmitted through their networks.

Companies that have made their way based on Net Neutrality -such as Google, Amazon or e-Bay- are against this intention, and have joined with others to conform the Open Internet Coalition with the aim to protect an open Internet where everyone can access what they want when they want.

Artists such as Moby and REM have also joined the cause through Save the Internet, another coalition that has the same purpose of maintaining the freedom over the Internet.

Nowadays, the issue is not only discussed in the US. According to BusinessWeek, in Europe “Sweeping new telecom rules in the European Parliament could permit differing classes of service on the Internet—but Google and others are fighting back “.

As time passes by the threat is being widely discussed and content is also distributed to explain the complete issue:

For more information:

http://www.google.com/help/netneutrality.html
http://www.savetheinternet.com/
http://www.openinternetcoalition.com/
http://www.businessweek.com/globalbiz/content/mar2009/gb20090327_025568.htm?chan=globalbiz_europe+index+page_top+stories

It is not always so easy for a company to figure out its own online presence or the one from their competitors.  When building an Online Marketing/PR strategy it is always necessary to know who is talking about you and what they are saying.  It is also important to know who is talking about your competitors and what it is been said.

I recently collaborated in a Digital Footprint study for a well known software company, the study was focused on Mexico and Latin America and it was intended to identify the blogs, sites, and at the end, people, who were talking about the company and its brands.  The results are confidential, but they will enable the company to generate a strategy to start a relationship, or even a direct conversation with them.

The tools we used were almost all from Google, but there are also other online tools out there that can help you figure out what size your (or your competitors’) Digital Footprint is. Bryan Eisenberg compiled last year a set of 14 Tools to Legally Spy On Your Competition:

1. Statbrain – To determine the number of visitors a website has based on an algorithm an different information sources.

2. AideRSS – To find out which blog posts and topics are engaging people.

3. FeedCompare – To compare the size of  your feed to others.

4. Xinu Returns – To get a report on how well a site is doing on popular search engines.

5. Google Trends For Websites – To find how often a set of topics have been searched in Google over time.

For the rest of the list, click here.

Have you ever wonder how an Internet browser for kids might look like? Try KidZui, a free internet browser that offers a collection of over a million kid-friendly games, websites, pictures and Youtube videos.

For parents, KidZui offers an online console to monitor their kids’ online activity and define what content is suitable for them to see. There is also a membership that lets kids get more features on the browser and enables parents with even more sophisticated parental controls.

Check out this cool illustration of the current browsers scene.  Found at haha.nu.

Finally someone had to tell the truth… The Simpsons at the Mapple Store…

First Part

Second Part

Via BioXD

Sony Japan has recently announced that, through an agreement with the WiFi company FON, is going to provide free Internet Access to all the PSPs.

FON will install diverse access points across all the country to guarantee that the service is available nationwide. By these means, all the PSPs owners in the country will be able to play online, download demos, or surf the web using the device.

Via: Meristation

According to Microsoft…

Via TechNet

Technology Review  published a post by Ed Boyden in which he shares the way he outlines 10 rules on how to be creative in a world with complex problems and continuosly moving targets.

1. Synthetise new ideas constantly
2. Learn how to learn (rapidly)
3. Work backward from your goal
4. Always have a long term plan
5. Make contingency maps…

For the next 5 rules and an in-deep explanation read Technology Review.

Back in January, Heidi Cohen published in ClickZ her list for the 7-Top Online Marketing Trends for this year:

• Social media growth will come from expanded niche products.
• Search marketing will continue to extend its reach into other formats, including social, local, and mobile search.
• Analytics and related measurements will become more sophisticated.
• Behavioral targeting will become more widespread and will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers.
• Integration of on- and offline will continue as retailers update technology.
• E-mail communications will evolve.
• The market will disrupted by a new technology or a shift in how existing products are used.

Moreover, she highlights some of the main metrics to measure: customers, revenues, expenses, margins, external factors and buzz.

For a more in-deep explanation on each one read ClickZ

Welcome to UseOnline, a new blog fully dedicated to online marketing trends, mixed with a little bit of new tangible media, usability and social behavior around the new technologies.  Enjoy!

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