I am quite sure that if you are like me, always monitoring what is going on with Social Media and new online marketing trends, then you have seen already the Old Spice Media Campaign that basically exploded some days ago and it is now considered as one of the most popular viral campaigns in history.

What is this campaign about?

Well, Old Spice and its marketing agency Wieden + Kennedy hired Isaiah Mustafa, an ex football player and actor, to be the “ridiculously handsome” Old Spice Guy.  He appeared in a Super Bowl ad this year and continued the campaign by appearing in around 180 online videos answering directly to the users that have been posting or commenting about him in many social networks like Twitter, Facebook, Digg and Reddit.  Within the persons he responds to, there are celebrities and reporters.

The Old Spice guy recorded his video responses in rapid succession. His answers were a key mix of coolness and the stuff Internet memes are made of.

How it was done?

A team of “creatives, tech geeks, marketers and writers” gathered in an undisclosed location in Portland, Oregon to produce the videos. Organized by Wieden + Kennedy, the group tracked the questions that came after Old Spice solicited them.

Iain Tait, Global Interactive Creative Director at Wieden credits the close work between the technical and social media specialists and the creative team. “In the room there are two social media guys and a tech guy who built a system pulling in comments from around the web all together in real time,” he told Read Write Web.

“The social media guys and script writers are collaborating to make that call in real time. We have people shooting and we’re editing it as it happens. Then the social media guys are looking at how to get that back out around the web…in real time.”

The numbers

According to Mashable, up to this Tuesday the numbers are:

* Number of videos made: 180+
* Number of video views: 5.9 million
* Number of comments: 22,500

Experts say that Wieden + Kennedy have set a standard marketing experts will admire and follow in the years to come. “This is the future of marketing”

More here:

http://mashable.com/2010/07/15/old-spice-social-media-campaign/
http://www.marketingvox.com/behind-the-scenes-of-the-old-spice-guy-campaign-047345
http://mashable.com/2010/07/15/old-spice-stats/

Check these great videos introducing some of the features of Chrome.  Why is Google Chrome fast? How tabs work in Google Chrome? How Themes work in Chrome?

Via Digital Inspiration

“This completely new Fall 2009 version, designed by XPLANE, includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.”

And if you want to see the real truth about online presentations you should definitely see this other version:

Via TheInspirationRoom

Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true.

Via

The second spot of the corrugated cardboard campaign for UPS.  See the first one here.

Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital.

As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9.  It also let users try the “Ambilight” function.  On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience.

Check the video also on Youtube. Via iBelieveinAdv

Great spot of the new corrugated cardboard campaign for UPS, developed by Psyop.

More on www.psyop.tv/ups | Via Motiongrapher

I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21^st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject.  It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012.

The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral.

For details read Adverblog

LGenius is a division of LG created to push the boundaries of imagination and their first mission is to take TV to the next level designing innovations around people’s needs.  With that in mind they invited people in the UK to submit ideas on making it better.

Recently, in a conference at Korea LG introduced some truly genius innovations. Despite the funny part, there area really good ideas already submitted.

Via

Microsoft just launched this video to promote the new version of Internet Explorer. Instead of talking directly about the product, they made a funny video with celebrities talking about the Internet history. As Faris says, “The cool thing about being this huge gray corporation is that every time you don’t act like it, it’s awesome.”

In an Absolut World, currency would be replaced by acts of kindness…

And if you liked the ad, you might also like Validation, a great short film by Kurt Kuenne:

or the truth about Twitter… hilarious.

This video, produced and published at Vimeo by Scholz&Friends about two months ago, is really interesting to see how marketing has changed since the beginning of the past century until now. In the past we had few brands to choose from, and we were devoted to the one of our choice… today it is quite different.

Scholz & Friends: “Dramatic shift in marketing reality” – aka “A short history of marketing” … from Michael Reissinger on Vimeo.

=) Jajaja! a funny video from the guys at The Onion.

Sony Releases New Stupid Piece Of Shit That Doesn’t Fucking Work

Via Brentter.com