I am quite sure that if you are like me, always monitoring what is going on with Social Media and new online marketing trends, then you have seen already the Old Spice Media Campaign that basically exploded some days ago and it is now considered as one of the most popular viral campaigns in history.

What is this campaign about?

Well, Old Spice and its marketing agency Wieden + Kennedy hired Isaiah Mustafa, an ex football player and actor, to be the “ridiculously handsome” Old Spice Guy.  He appeared in a Super Bowl ad this year and continued the campaign by appearing in around 180 online videos answering directly to the users that have been posting or commenting about him in many social networks like Twitter, Facebook, Digg and Reddit.  Within the persons he responds to, there are celebrities and reporters.

The Old Spice guy recorded his video responses in rapid succession. His answers were a key mix of coolness and the stuff Internet memes are made of.

How it was done?

A team of “creatives, tech geeks, marketers and writers” gathered in an undisclosed location in Portland, Oregon to produce the videos. Organized by Wieden + Kennedy, the group tracked the questions that came after Old Spice solicited them.

Iain Tait, Global Interactive Creative Director at Wieden credits the close work between the technical and social media specialists and the creative team. “In the room there are two social media guys and a tech guy who built a system pulling in comments from around the web all together in real time,” he told Read Write Web.

“The social media guys and script writers are collaborating to make that call in real time. We have people shooting and we’re editing it as it happens. Then the social media guys are looking at how to get that back out around the web…in real time.”

The numbers

According to Mashable, up to this Tuesday the numbers are:

* Number of videos made: 180+
* Number of video views: 5.9 million
* Number of comments: 22,500

Experts say that Wieden + Kennedy have set a standard marketing experts will admire and follow in the years to come. “This is the future of marketing”

More here:

http://mashable.com/2010/07/15/old-spice-social-media-campaign/
http://www.marketingvox.com/behind-the-scenes-of-the-old-spice-guy-campaign-047345
http://mashable.com/2010/07/15/old-spice-stats/

Let’s face it… it is sure that we’ve been in a situation like this… Funny, but true.

Via

I’m sure you have already heard about the Mayan prophecy regarding the supposed end of the World on December 21^st, 2012. Despite of the veracity of this interpretation, there is already a trailer of a movie about this subject.  It is interesting to notice that at the end of the trailer, instead of giving a URL for a website, they suggest you to Google: 2012.

The results, as Daniel reports on his post, are a set of different websites and content even on social networks to start making buzz around the movie. As you have noticed, this is a completely new way of introducing a movie, and yes, it is viral.

For details read Adverblog

A lot has been said about how to incorporate social media to the business.  Some companies had taken the path of creating profiles for their brands and products as if they were real people and start interacting with others.

On the other hand there are real executives from companies that had just jumped into the social media to start a face-to-face real conversation with consumers. 

Springwise brings us another example: A restaurant that has incorporated Twitter to its business model.

Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do).

More on Springwise.

A great example of good use of dinamic text to deliver a message…

Via pjorge.com

This is the add in which John Lennon appears digitally to support the “One Laptop Per Child” initiative. In this add Lennon says “Imagine if every child, no matter where in the world they were, could access a universe of knowledge,” the virtual Lennon says. “They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way.”

More info @ laptop.org

Via Deutsch.blog

I’ve just seen this great video from Volkswagen UK promoting their new website.  It is really cool:

Via El factor humano

Virgin Mobile in the US has launched an interesting website to promote their TXT service during the Valentine’s Day.  The purpose of the site is to help people learn the fine art of sexy texting while promoting their cell phones and text messaging plans.  A really good idea and implementation to engage users.  Try it.

Via ViralBlog