08 Sep
Posted by Alejandro Alemán In Online Marketing, websites
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On the 9th of September Hasbro will launch the live worldwide game Monopoly City Streets using Google Maps as the game board.
“It would appear that Hasbro, makers of the Monopoly game, is attempting to turn the franchise into a massively multi-player online game”
More on the blog
Via TechCrunch
20 Apr
Posted by Alejandro Alemán In advertising, Technology, UseOnline, video, websites
Philips presents the world’s first truly cinematic TV that perfectly matches the original 2.39:1 movie format. That means no more annoying black bars on this ultra widescreen TV. For the launch, they created a great microsite featuring a mini movie called “Carousel”, by Adam Berg and Stink Digital.
As explained in Publigeekaire, the website offers a “product experience” allowing users to compare how the new 21:9 format looks vs. the “traditional” 16:9. It also let users try the “Ambilight” function. On the other hand the users can “navigate” through the stop-motion video and discover different commentaries of directors on the perfect cinematic experience.
Check the video also on Youtube. Via iBelieveinAdv
11 Apr
Posted by Alejandro Alemán In Online Marketing, websites
Dear Agency,
This isn’t easy for me. I couldn’t be happier. I’m leaving you.
This one is not new, but is still good! Do you want to say goodbye to your agency but don’t want to hurt feelings? Don’t worry, here you can generate your own letter by just answering a few questions. Try it. Developed by Citrus.
Interesting but confusing way to present an agency. D’Adda, Lorenzini, Vigorelli, BBDO launched their new website, which uses a MS-DOS metaphor.
No use of mouse, just commands using the keyboard. I really don’t get the point… as Martina says, it’s very very -2.0. Guess what?… the website even comes with a User Manual…WTF? … Funny? Maybe.
Ever wanted to know what are the main stories on newspapers around the World? The Newseum, at Washington DC, makes it possible through its website. Try the “Today’s Front Pages” section, select a country from the map and see the available newspaper’s front pages, you can even download them in PDF. Great!
Talking about blog design, take a look at Notes from the Road, a travel blog by Erik Gauger that has been recognized because of its great design. Featuring great photos and stories, Notes from the Road invites you to travel around the world and discover great places at cities and country.
Forget about the classic WordPress or MovableType design themes, even if they are free or not… Notes from the Road takes the blog design one step forward.
Hasbro Mexico launched this website to promote the National Monopoly Tournament. There are many prizes and the winner will have the chance to participate in the worldwide tournament to be held at Las Vegas.
The site’s quality is excellent and allows users to have the real Monopoly experience through a nice crafted interface. Try it, you can also play as guest. It was developed by LeoBurnett.
Via Deutsch.blog
22 Feb
Posted by Alejandro Alemán In websites
It is true that sometimes Google isn’t the best option to find specific content on the web. MakeUseOf published a list of 15 great alternative search engines that will help you search faster and more efficently.
For example:
To see the complete list click here.
Talking about usability and consumer products. Creativecloseup.com published this collection of 15 great designs that, as they say, for several reasons may never reach the production stage, but may set a trend and definitely make us whish they really existed.
Stumbling around the Internet I found “The New Math“, a great work by Craig Damrauer. Check it out. BTW, Stumbleupon is not only a great way to discover new & interesting stuff, but also to promote your website.
03 Feb
Posted by Alejandro Alemán In Online Marketing, Tangible Media, websites
Chevrolet Mexico has recently launched the teaser website for the Camaro 2010. Quite disappointing for such a famous car. As almost all car-related websites around there, we expected a more engaging experience, but there isn’t. On this website you can only see a 360° view of the car, submit your answer to the question “What would you do with a Camaro 2010?”, subscribe for a newsletter and see a timeline showing photographs of the car. Don’t click.
Vía Deutsch.blog
03 Feb
Posted by Alejandro Alemán In Online Marketing, websites
A great one-try-and-never-come-back experience: The Corona Beach. It is a really well done website with a nice interface and effects. The bad thing is the lack of content. As Martina asks: Is it worth to spend a lot of money in a website that is not going to generate repeated visits? I think it doesn’t.
The guys at Grupo Modelo should re-think their online strategy for a while… btw… why do they make these kind of nice and well-crafted websites for other countries and such awful ones for the Mexican market?
I’ve just seen this great video from Volkswagen UK promoting their new website. It is really cool:
Via El factor humano
Another great way to show the product catalog for kitchen appliance: The Siemens showroom. Nowadays there is no room for traditional catalogs. It is time for you to let people interact and let them explore the variety of products in different ways.
Via Adverblog
