Few days ago Wired posted an article about the newest approach from Adidas on Augmented Reality as part of a campaign to be launched in February. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands.
Adidas plans to introduce three games into the virtual neighborhood. The sneakers will then serve not only as the key to get in, but also act as the controller for the games.
Augmented Reality has been said to be one of the trends for this year, but in fact it is not something new. Four years ago, Latin American agencies such as Iconolab, were already working with that technology for digital marketing campaigns.
Juan, a friend from Avatar, sent me this file, which was developed by Espresso. Great introduction to Social Media for those companies wanting to start a conversation.
Dear Agency,
This isn’t easy for me. I couldn’t be happier. I’m leaving you.
This one is not new, but is still good! Do you want to say goodbye to your agency but don’t want to hurt feelings? Don’t worry, here you can generate your own letter by just answering a few questions. Try it. Developed by Citrus.
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