If you have a Facebook fan page I am sure that you want to have some statistics and metrics about it.  To add Google Analytics to your fan page you just have to follow these steps:

1. Setup Google Analytics Account.
2. Create your custom img tag for each of your pages you like to track. For that purpose you can use this tool.
3. Add the custom image html tag to the bottom of each page that you need to track.

If you need additional information or want the solution for advanced users, then you should definitely read the WebDigi blog.

Earlier this week it was shared on Twitter the way Facebook measures happiness of its users, by analyzing the status updates and counting the positive words people use they got into some interesting conclusions:

• People who do not disclose their relationship status on FB are about 50% more negative than everyone else.
• People who are in a relationship or marriage do seem to be happier than everyone else.

If you are interested, you should read the rest.

Facebook released some statistics yesterday: 350 million users, 1.6 billion messages sent by day, 2000 photos are uploaded per second…  and btw, FarmVille (69 million) has more users than Twitter (18 million expected for 2009).

Via Download Squad

Just as in Twitter:

“Now, when you are writing a status update and want to add a friend’s name to something you are posting, just include the “@” symbol beforehand”.

More here

Via SEW

• The iPod can hold 83.3 days worth of audio.
• There are 10 billion photos on Facebook.

Ever wondered what this means in terms of physical storage?  How many VHS tapes? How many CDs? How many cassette tapes?   See this.

Via Digital Inspiration.

I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail.  It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks.

For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism.  On his post, Brian presents KnowEm, an online service that not only checks the availability of your username on over 120 popular social networks, but, if you’re too busy, can help you registering on all of them (a paid service that will take between 1 and 5 business days).

Anyway, if you’re just curious about the 120 popular social networks, visit KnowEm and meet them all.

Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses.  On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc.

The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites.

As for the benefits of using social media, marketers answered the following:

If you are planning to jump into the social media, you might want to take a look at the full report.  Here.

Last month Compete published a re-arranged list of the top 25 social networks:

As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3!

It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes.

More info at Compete.

Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media.

Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile.

What about friends? Facebook. Videos? YouTube. And chatting? Twitter.

You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.