Back in January, Heidi Cohen published in ClickZ her list for the 7-Top Online Marketing Trends for this year:

• Social media growth will come from expanded niche products.
• Search marketing will continue to extend its reach into other formats, including social, local, and mobile search.
• Analytics and related measurements will become more sophisticated.
• Behavioral targeting will become more widespread and will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers.
• Integration of on- and offline will continue as retailers update technology.
• E-mail communications will evolve.
• The market will disrupted by a new technology or a shift in how existing products are used.

Moreover, she highlights some of the main metrics to measure: customers, revenues, expenses, margins, external factors and buzz.

For a more in-deep explanation on each one read ClickZ

Welcome to UseOnline, a new blog fully dedicated to online marketing trends, mixed with a little bit of new tangible media, usability and social behavior around the new technologies.  Enjoy!