A great thing happening around Social Media is that people can get with ease a lot of information about their interests.  In the Social Media era, people can -finally- get rid of all the Noise and grab the Signal.

One of the most interesting uses of social networks such as Facebook or Twitter is the approach given by the sector of Arts and Culture.  It is still quite impressive how many digital marketing or social media agencies have not realized this great opportunity, and are letting Museums or Galleries go by their own in the use of social networks.

Browsing across the Internet I found an interesting blog, called “Museum Marketing“, written by Jim Richardson, who posted an interesting article about how Museums can start working on Twitter.

Despite the specific objective of teaching Museums how to start using the social network, the tips might be useful for companies or organizations too.  So, if you are running a museum, or a company, who wants to start with Social Media, you should first read this.

If you have a Facebook fan page I am sure that you want to have some statistics and metrics about it.  To add Google Analytics to your fan page you just have to follow these steps:

1. Setup Google Analytics Account.
2. Create your custom img tag for each of your pages you like to track. For that purpose you can use this tool.
3. Add the custom image html tag to the bottom of each page that you need to track.

If you need additional information or want the solution for advanced users, then you should definitely read the WebDigi blog.

A recent study by Semiocast revealed that just 4% of all the messages on Twitter are in Spanish:

• English – 50%
• Japanese  – 14%
• Portuguese – 9%
• Malay – 6%
• Spanish – 4%
• Others – 17% (less than 2% each)

Read the full story at Online Media Gazzete

Is there something PR professionals can learn from dating sites? Sure! Those websites have been very successful because they commit to transparency and simplicity, in other words, users get what the site is offering, in a clear an expedited way.

This week Conversation Agent posted around this topic and highlighted 8 things PR people can learn from dating sites:

1. Clarity of intent – Dating sites are efficient and honest.
2. It is about people, not numbers – There is no “follower” count.
3. Simplicity rules – There are no complications, just easy steps.

For the rest, click here.

So you have done everything but your Social Media Marketing is still not working? Maybe:

1. You Chose the Wrong Channels
2. You Used the Wrong People
3. Your Content Sucked
4. Your Team Didn’t Believe in the Project

For knowing what else you might did wrong click here, you will even find how to fix it.

• 93.6% of users have less than 100 followers
• 21% of users have never posted a Tweet
• New York has the most Twitters users
• 85.3% of all Twitter users post less than one update/day

Want more?  Read this.

Via Econsultancy

If Twitter was a Village formed by 100 people,  5 of them would be known as loud mouths who create 75% of all the Twitter conversations. Twenty people would be dead because they have not tweeted at all, and 50 users would be lazy, whereby they have not tweeted at all in the past week.

Moreover, from the average 100 tweets, 40% would be pointless babble…

See the full study at Information is Beautiful

Via CMSWire

ComScore released last month results over an interesting study to identify the “Top 20 Highest Engagement Social Networking Country Audiences“.  With 6.6 hours and 1307 pages per visitor per month, it was surprising that Russia has the most engaged audience, followed by Brazil and Canada.   Mexico is ranked #11, with 4 hours and 488 pages per visitor per month.

Read the Press Release.

Juan, a friend from Avatar, sent me this file, which was developed by Espresso.  Great introduction to Social Media for those companies wanting to start a conversation.

Unlocking the awesome potential of behavioral disorders…

Get you T-Shirt @ Despair

I recently read a post from Drew Kerr at PR Rock and Roll in which he said that for college students the entire world of online networking is Facebook; and I think that college students might no be the only ones with that belief, a lot of companies out there might be thinking the same way. Despite that we already know about the top 25 social networks, we might be far from knowing every single one in detail.  It sounds even impossible to achieve that as almost everyday a new social network is created, in fact, most recent versions of CMS solutions include modules for building social networks.

For a brand, it might be desired to maintain a strong online presence across the net, or as Brian Solis calls, the Conversation Prism.  On his post, Brian presents KnowEm, an online service that not only checks the availability of your username on over 120 popular social networks, but, if you’re too busy, can help you registering on all of them (a paid service that will take between 1 and 5 business days).

Anyway, if you’re just curious about the 120 popular social networks, visit KnowEm and meet them all.

Last month Compete published a re-arranged list of the top 25 social networks:

As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3!

It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes.

More info at Compete.