A great thing happening around Social Media is that people can get with ease a lot of information about their interests. In the Social Media era, people can -finally- get rid of all the Noise and grab the Signal.
One of the most interesting uses of social networks such as Facebook or Twitter is the approach given by the sector of Arts and Culture. It is still quite impressive how many digital marketing or social media agencies have not realized this great opportunity, and are letting Museums or Galleries go by their own in the use of social networks.
Browsing across the Internet I found an interesting blog, called “Museum Marketing“, written by Jim Richardson, who posted an interesting article about how Museums can start working on Twitter.
Despite the specific objective of teaching Museums how to start using the social network, the tips might be useful for companies or organizations too. So, if you are running a museum, or a company, who wants to start with Social Media, you should first read this.
Ever wondered what people is tweeting about your presentation?
You can incorporate Twitter within your PowerPoint presentation both to be an active participant as well as to gather feedback from the audience.
Facebook released some statistics yesterday: 350 million users, 1.6 billion messages sent by day, 2000 photos are uploaded per second… and btw, FarmVille (69 million) has more users than Twitter (18 million expected for 2009).
If Twitter was a Village formed by 100 people, 5 of them would be known as loud mouths who create 75% of all the Twitter conversations. Twenty people would be dead because they have not tweeted at all, and 50 users would be lazy, whereby they have not tweeted at all in the past week.
Moreover, from the average 100 tweets, 40% would be pointless babble…
Digital Inspiration posted about a set of 900+ interviews that Michael Stelzner did to Internet Marketers to find out how marketers are using social media to grow their businesses. On the report, he also found the top 10 social media questions marketers want answered, including what social media tools are most popular, how they are using social media, what are the benefits of using social media, etc.
The results are interesting. Regarding the most popular social media tools: Twitter, Blogs and LinkedIn and Facebook are the favorites.
As for the benefits of using social media, marketers answered the following:
If you are planning to jump into the social media, you might want to take a look at the full report. Here.
A lot has been said about how to incorporate social media to the business. Some companies had taken the path of creating profiles for their brands and products as if they were real people and start interacting with others.
On the other hand there are real executives from companies that had just jumped into the social media to start a face-to-face real conversation with consumers.
Springwise brings us another example: A restaurant that has incorporated Twitter to its business model.
Kogi Korean BBQ takes the taste of Korean barbecue and melds it with the portability of Mexican tacos and burritos. The company sells its food primarily through two trucks that are always on the go to new locations in the Los Angeles area—to know where to find them, customers must follow Kogi on Twitter (and more than 7,000 already do).
Last month Compete published a re-arranged list of the top 25 social networks:
As expected, Facebook finally over passed Myspace. On the other hand, Twitter is quickly going up, last year it was at position 22 and today is at 3!
It is also interesting to see the details on the time spent by users. Last month Facebook users spent 16.41 minutes in average per visit, while Myspace and Twitter users spent around 9 minutes.
Skittles has recently redesigned its webpage and btw amazed the whole online marketing industry with the new Skittles homepage, which is based entirely on content published on Social Media.
Yes, if you want to know more about the products, within the Skittles website you are sent to a Wikipedia article, if you want to see photos, then you are directed to a Flickr profile.
What about friends? Facebook. Videos? YouTube. And chatting? Twitter.
You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog.
The Times of London asked experts about the Twitter phenomenom and they concluded that we Twitter to reassure ourselves that we are alive. People use the Internet message-broadcasting service to send 140-character “tweets” relating their most mundane activities because of an underdeveloped sense of the self.
What do you think about it? Read the full article at ValleyWag